This is a great hair dye—I’ve been using it for over three years. My hair feels soft, full, and vibrant after each use. The color lasts about three weeks, give or take (at least for me), and it fades gradually, which I really like. Coverage is excellent; I’ve used shades 1.0 through 3.0, and recently, after lightening my hair, I tried 5.35—perfect coverage! Both my stylist and I recommend it, and she’s actually the one who suggested this dye to me.
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